Ocean Software, a global leader in Defence technology solutions for over three decades, is proud to announce the unveiling of its refreshed brand identity. Designed to reflect the company’s evolution and expanded focus to support not just the air domain, but also the land, maritime, and UAS domains, this refreshed identity signals a new era of innovation, strategic growth, and a commitment to excellence.
A Fresh Identity for a Dynamic Future
The refreshed brand identity features an iconic logo with gradient hues symbolising air, land, and sea, capturing Ocean Software’s broader vision to deliver integrated, cross-domain solutions for Defence forces and beyond. From its foundation over 30 years ago, Ocean Software has continuously delivered cutting-edge products – FlightPRO, SmartBase, and TAMS – to meet mission-critical training and operations demands to customers around the world. The refreshed brand identity sets the stage for the company’s next chapter of innovation and partnerships.
“Our journey has always been about serving Defence forces with reliable and visionary solutions,” explains Pete Smith, CEO of Ocean Software. “With a refreshed visual identity and the launch of our vision for the ‘Ocean Platform’, we are setting the stage for our next 30 years – bringing a unified, advanced solution to all domains that meets the needs of todays – and tomorrow’s – Defence landscape.”
Introducing the Ocean Platform
At the heart of the brand identity refresh is the ‘Ocean Platform’, a comprehensive and modular solution designed to optimise training, operations, and resource management. Built to enhance efficiency, readiness, and interoperability, the platform offers an array of capability modules, including:
- Training Management
- Operations Management
- Resource Management
- Cross-Domain Coordination
- Airspace & Location Management
- Deploy – use of the platform in disconnected environments
- Analytics & Insights
- AI/ML-Powered Schedule Optimisation
